the ` very blokey joke book ' by jake harris contains highly offensive joke .
the quip is about a man watching his wife being beaten up by friends .
shocked twitter users branded it ` horrific ' and ` staggeringly offensive '
the clothing brand have said they will withdraw the book from stores .
last may the brand was also criticised for misogynistic merchandise .
the merchandise featured a gag for women designed to look like a football illustrated with a man putting his fingers in his ears .